Memphis in May
Memphis in May had navigations issues. Too many menus; not enough clear structure. I worked with the RocketFuel designers and developers to completely overhaul the architecture of the site.
The new navigation surfaced their year-round mission without sacrificing event-based calls to action.
The project had a tight deadline. Still, we delivered a strikingly beautiful website that increased engagement. On the organization's annual top traffic day, page views per session were up 30% year over year with a corresponding increase to time on site.