Portfolio

Memphis in May had navigations issues. Too many menus; not enough clear structure. I worked with the RocketFuel designers and developers to completely overhaul the architecture of the site.

The new navigation surfaced their year-round mission without sacrificing event-based calls to action.

The project had a tight deadline. Still, we delivered a strikingly beautiful website that increased engagement. On the organization's annual top traffic day, page views per session were up 30% year over year with a corresponding increase to time on site.

When the Memphis Grizzlies Foundation was in need of a new website, they were also in need of a new site architecture. Through multiple meetings with the client, we worked out a new site map that met their needs and stayed within standards of website conventions.

Then, I worked with the RocketFuel design and development to implement an amazing visual design -- with multiple iterations to meet a demanding client's strong aesthetic sense -- and streamlined code -- with an eye toward the client being able to edit content in the custom RocketFuel CMS.

As one of two organizers for the Memphis Web Workers -- a user group that meets monthly to discuss design and front-end development -- I tasked myself with creating a new site to meet our growing needs.

Originally a basic Wordpress theme, I recreated it as a static site utilizing new CSS techniques and layouts to create a unique experience for Memphis technology groups as befits our status as a design/developer hybrid group. When we started podcasting, I increased the functionality to deal with the added needs.