A giant of the music industry passed on April 21. While I wasn’t a zealous follower of his music, I can tell you the world is a sadder place without Prince in it.
But that’s not what I’m writing about. In the social media memorializing of this titan, I came across this:
Paper beats Web (again): Fantastic full-page layout for Prince in today’s Washington Post: pic.twitter.com/SwwDMo5AGV
— Ron Charles (@RonCharles) April 22, 2016
Now, I’m not one for arguing on the Internet, but I’ve been energized about web layout recently and had to respond. I fully agree that seeing that in print would have been very striking, but who says we can’t do things on the web? So, I threw together a quick CodePen and responded (Best viewed full screen here). It’s not perfect, but took literally 15 minutes. With time and a bit of finesse, I could have translated that layout in a stronger way.
There’s a perception in the print media that the web lacks the ability for any truly creative layout. That’s just not true. What IS true is that if you chain your developers and designers to “traditional” web layout, they’ll have no way to innovate.
Set them free and we can memorialize Prince like this:
My point is this. The design can follow the content in subtle or not subtle ways. We can make beautiful layout on the web. Just let your designers and developers off their leash and allow them to experiment.